crAigorGan
A creative leader shaping brands through design, strategy, and storytelling
Selected work
Closer Worlds
Global integrated campaign
A flagship global campaign designed to drive awareness and adoption of developer-first tools, targeting technical decision-makers and software engineers across multiple regions and industries.
See Project
GBG rebrand
Full group rebrand project
A strategic rebrand of both the parent company and its largest business unit, designed to unify legacy brands and reflect a new market proposition.
See Project
About Craig
I’m a graphic designer and creative leader with over a decade of experience in branding, design systems, and campaign development. My work is driven by a belief in the power of design to tell meaningful stories and inspire change. I’ve led creative teams, shaped brand strategy, and delivered impactful visual identities across global organisations — always with a focus on clarity, emotional resonance, and purpose.
About
Methodology
I lead with clarity and purpose, ensuring every creative decision aligns with broader business goals while staying true to the brand’s voice. Whether I’m developing a campaign, refining a design system, or mentoring a team, I focus on delivering work that’s not only beautiful, but effective — driving engagement, consistency, and real-world impact.
My approach blends strategic thinking with hands-on creative execution. I believe great design starts with empathy — understanding the audience, the context, and the story we’re trying to tell. From there, I work collaboratively to build visual systems that are distinctive, scalable, and emotionally engaging.
About
crAigorGan
A creative leader shaping brands through design, strategy, and storytelling
Selected work
Closer Worlds
Global integrated campaign
A flagship global campaign designed to drive awareness and adoption of developer-first tools, targeting technical decision-makers and software engineers across multiple regions and industries.
See Project
GBG rebrand
Full group rebrand project
A strategic rebrand of both the parent company and its largest business unit, designed to unify legacy brands and reflect a new market proposition.
See Project
About Craig
I’m a graphic designer and creative leader with over a decade of experience in branding, design systems, and campaign development. My work is driven by a belief in the power of design to tell meaningful stories and inspire change. I’ve led creative teams, shaped brand strategy, and delivered impactful visual identities across global organisations — always with a focus on clarity, emotional resonance, and purpose.
About
Methodology
I lead with clarity and purpose, ensuring every creative decision aligns with broader business goals while staying true to the brand’s voice. Whether I’m developing a campaign, refining a design system, or mentoring a team, I focus on delivering work that’s not only beautiful, but effective — driving engagement, consistency, and real-world impact.
My approach blends strategic thinking with hands-on creative execution. I believe great design starts with empathy — understanding the audience, the context, and the story we’re trying to tell. From there, I work collaboratively to build visual systems that are distinctive, scalable, and emotionally engaging.
About
crAigorGan
A creative leader shaping brands through design, strategy, and storytelling
Selected work
Closer Worlds
Global integrated campaign
A flagship global campaign designed to drive awareness and adoption of developer-first tools, targeting technical decision-makers and software engineers across multiple regions and industries.
See Project
GBG rebrand
Full group rebrand project
A strategic rebrand of both the parent company and its largest business unit, designed to unify legacy brands and reflect a new market proposition.
See Project
About Craig
I’m a graphic designer and creative leader with over a decade of experience in branding, design systems, and campaign development. My work is driven by a belief in the power of design to tell meaningful stories and inspire change. I’ve led creative teams, shaped brand strategy, and delivered impactful visual identities across global organisations — always with a focus on clarity, emotional resonance, and purpose.
About
Methodology
My approach blends strategic thinking with hands-on creative execution. I believe great design starts with empathy — understanding the audience, the context, and the story we’re trying to tell. From there, I work collaboratively to build visual systems that are distinctive, scalable, and emotionally engaging.
I lead with clarity and purpose, ensuring every creative decision aligns with broader business goals while staying true to the brand’s voice. Whether I’m developing a campaign, refining a design system, or mentoring a team, I focus on delivering work that’s not only beautiful, but effective — driving engagement, consistency, and real-world impact.
About
